Coding is dead.
Long live code.
Everything should be made as simple as possible, but not simpler.
Albert Einstein
What we do
Problem
How we can help
How do I get more consistent results with Claude?
Build.
Open-source plugins and tools for the Claude ecosystem. Building in public so others can learn from the process.
What's the simplest way to do this?
Experiment.
Controlled tests to find what actually works. Published findings, honest results.
How do we get the highest return on our investment in Claude at work?
Deploy.
Custom Claude solutions for teams — Cowork environments, workflows, and adoption programs tailored to how your organization actually works.
How do I put all of this together?
Teach.
Courses, workshops, and content. Practical lessons from the intersection of business strategy and hands-on AI building.
Make your inbox smrt-er.
A newsletter that delivers
- Claude adoption strategy for individuals and teams
- Experiments that prove we're still early
- Traffic updates from the intersection of business and Claude
- Updates only when there's something worth reading
Stay in the loop
The newsletter that makes your inbox agent smrter.